Who watches the watchers of those who watch watching the watchers ...

Samson that great city, his anatomy on fire
Grasping with gnarled hands at the mad wasps
Yet while his bearded rage survives contriving
An entelechy of clouds and trumpets.

— Ern Malley, Documentary Film

My name's Andrew Elder. Just because you've never heard of me, it doesn't mean I'm anonymous. If you regard so-called "James Massola" as a reporter, then you'll have to regard me as one too. James and I, we're real, and we don't work for the government. Like, really really real, just like the editor of The Townsville Bulletin except much more real. My blog has about as many readers as that paper, if you don't count all the copies dumped unread at educational institutions and cafés, or which homeless people use as toilet paper (truly, the Audit Bureau of Circulation is for people too dumb to get into Standard & Poor's).

We are the media of choice that our business and political leaders turn to when they want to deliver their message to the masses.

Yes, and blogging is a media of choice for people sick of being patronised as "masses".

In just three weeks from now, News Limited will commission the North Queensland Newspaper company's new $52 million press, a massive investment and vote of confidence in the region.

Some factories produce pollution as a by-product of whatever it is they're trying to produce. News Ltd is building a factory producing nothing but pollution. No wonder they're so leery at the prospect of emissions taxes.